Equipamentos de Academia para Hotéis: Tendências no Setor Hoteleiro

Introdução:
A Nova Era do Bem-Estar em Hotéis

The hospitality industry has been facing significant changes in guest expectations, especially when it comes to physical and mental well-being.

The demand for well-equipped gyms, fitness programs and environments that promote health and relaxation has grown exponentially, in line with the global appreciation for wellness. Hotels that offer these amenities not only stand out from the competition, but also increase revenue and improve guest loyalty.

This article explores how hotels can leverage current fitness and wellness trends to create unique experiences tailored to travelers’ changing needs.

From well-designed gyms to in-room exercise options, we’ll cover how hotels can effectively integrate these solutions.

Wellness and Fitness Trends in Tourism

Health and wellness trends are taking center stage in the travel industry, especially in the wake of the pandemic. According to the Global Wellness Institute, travelers are more likely to choose accommodations that offer physical activity, healthy eating, and options that improve mental and physical well-being, such as air filtration systems and circadian-friendly lighting.

Among the main trends impacting the hotel sector, the following stand out:

1. Bem-estar físico e mental: Manter a saúde física e emocional durante a viagem é uma prioridade crescente para os hóspedes.
2. Trabalho remoto e “bleisure”: O conceito de "bleisure" (a combinação de negócios com lazer) está em alta, especialmente entre as gerações mais jovens. Isso traz novas oportunidades para hotéis que oferecem infraestrutura adequada para trabalho remoto.
3. Privacidade: A necessidade de privacidade, tanto por questões de saúde quanto para promover o bem-estar mental, continua relevante.
4. Tendências de fitness: A prática de exercícios evoluiu, e os viajantes buscam soluções que integrem tecnologia, personalização e versatilidade.

Equipment and Solutions Gym for Hotels

The first step in adapting your hotel to new wellness demands is to set up a gym or suitable fitness space. Depending on the guest profile and the facilities available, options can range from full gyms to more compact solutions or even in-room workouts. Below, see the main equipment and solutions to meet guest expectations:

1. Equipment Gym Traditional

• Treadmills and exercise bikes: Ideal for guests looking to maintain a cardio routine. Equipment with connectivity and personalized programs are differentials that add value.
• Dumbbells and kettlebells: Versatile tools that suit both beginners and advanced practitioners, allowing for a range of strength and conditioning exercises.
• Guided Strength Machines: Safe and easy to use, these machines allow guests to complete effective workouts without the need for constant supervision.

2. Solutions for Small Spaces:

For hotels that do not have large spaces, it is possible to create functional fitness areas with a few adjustments:

• Multi-functional training stations: Equipment that allows you to perform multiple types of exercises on a single machine is ideal for maximizing space.
• Portable accessories: Mats, ropes and elastic bands are easy to store and can be made available both in the gym as in the rooms.

Perfis de Hóspedes e Suas Necessidades de Fitness

Understanding who your guests are and what they’re looking for in terms of fitness and wellness is essential to providing the right service. Below are the three most common user profiles in hotels:

1. Tradicionalistas
Esses hóspedes valorizam o treino regular e buscam academias que ofereçam equipamentos de alta qualidade. Eles estão dispostos a pagar mais por serviços premium, como personal trainers ou aulas exclusivas. Para esse público, a academia deve ser equipada com:

• Weight training equipment from recognized brands;
• A complete area with free weights and cardio equipment;
• Connectivity to track workout progress.

2. Disciplinados
Esse perfil inclui hóspedes que mantêm uma rotina de exercícios por hábito, mesmo que não tenham uma paixão por fitness. Eles esperam encontrar uma academia simples e funcional, onde possam realizar treinos rápidos e eficazes. Para esse público, o ideal é oferecer:

• Easy to use weight machines;
• Cardio equipment with guided programs;
• A space that is clean, organized and inviting.

3. Buscadores de Bem-Estar
Esse grupo vê a prática de exercícios como parte de uma experiência de bem-estar mais ampla, buscando relaxamento e conexão com o corpo. Eles preferem um ambiente que promova a saúde mental tanto quanto a física. Para atrair esse perfil, considere:

• Spaces for yoga and stretching;
• Wellness and meditation programs;
• Fitness accessories that allow for lighter, more relaxing workouts.

How to Integrate Fitness Solutions into Small Hotels

Smaller hotels can still offer a great fitness experience, even without a large space. Here are some ways to adapt your fitness offerings:

1. Academias Compactas: Convertendo dois quartos ou uma sala de reuniões pouco utilizada em uma pequena academia, é possível criar um espaço funcional com equipamentos essenciais como esteiras dobráveis e bancos com pesos livres.
2. Soluções Modulares: Utilizar equipamentos modulares, como sistemas de treinamento funcional, pode ajudar a maximizar o uso do espaço. Esses sistemas permitem que diferentes exercícios sejam realizados em um único equipamento.
3. Acessórios no Quarto: Disponibilizar toalhas para treino, garrafas, halteres, faixas de resistência e colchonetes nos quartos pode ser uma alternativa interessante para quem prefere privacidade. Além disso, incluir aulas de treino on-demand pode enriquecer a experiência do hóspede.

Emerging Trends and How to Apply Them to Your Hotel

Fitness trends are always evolving. According to the American College of Sports Medicine (ACSM), some of the top trends for 2022 include:

• Tecnologia vestível: Relógios e dispositivos que monitoram a saúde e o desempenho físico estão em alta. Equipamentos de academia que se integram com essa tecnologia podem ser um diferencial.
• Exercícios ao ar livre: Oferecer trilhas, áreas verdes para atividades ou até mesmo bicicletas disponíveis para aluguel são ótimas maneiras de atender a essa demanda.
• Treinamento com pesos livres: Halteres e kettlebells devem estar sempre presentes em uma academia moderna, pois atendem às demandas de força e funcionalidade.

By implementing these trends, hotels can not only improve the guest experience but also create new revenue streams. A recent survey revealed that 70% of travelers willing to pay more for wellness are looking for properties that offer their favorite amenities and services.

How Bleisure and Workation Trends Affect Demand for Gyms

The combination of business and leisure, known as “bleisure,” and the practice of working remotely while on vacation, known as “workation,” are gaining traction in the travel market. These travelers value hotels that offer work-friendly facilities, such as ergonomic desks, fast Wi-Fi, and accessible gyms to maintain their exercise routine. Creating packages that integrate wellness and work-friendly amenities can significantly increase a hotel’s appeal to this demographic.

Conclusão

Integrating wellness and fitness trends into hotel amenities is a crucial strategy for standing out in the modern hospitality market. Hotels that invest in well-equipped gyms, in-room fitness solutions, and personalized wellness programs are able to attract more guests, improve satisfaction, and generate new revenue streams. To maximize these benefits, it is essential to be aware of traveler preferences and tailor offerings accordingly.